What We Do Best
Reaching and communicating with customers over the Internet is more than just a drag-and-drop DIY web page builder.
Branding
You need a consistent brand identity so that your customers can easily recognize you on the web, in social media, or by email. Airdrie Media can work with you to define your brand, including the creation of logos and style guides.
Web Design
Your website is your digital storefront, and it is imperative that it project the right image. We provide complete, “full-stack” web development, and integration with popular tools such as e-commerce and analytics.
Search Engine Optimization
Your web pages and social media are read and interpreted by computer algorithms (“bots”) that will try to match you to your prospective customers. We will make sure your site is built in such a way that it communicates to both the human and the non-human audience.
Content Strategy
Building an effective website is more than adding pictures and selecting fonts. We will help you conceptualize your “customer journey” and make sure that your site leads your visitors to take action.
Social Media Consulting
Your website is the keystone of your Internet presence, but it is also important that you meet your audience where they are, on social media and in their in-boxes.
Marketing Analysis
By analyzing your web traffic and social media reach, we can help you recognize opportunities to energize your audience to action and to engage new audiences.
Logos and Branding
The client wanted to stay away from the typical “cuddly” representation of its mascot, the emperor penguin
This organization supports music education and needed a logo that was immediately recognizable.
For this aromatherapy manufacturer, the logo design evokes both a scent and a nose, as well as the letter “A” (the first letter in the company name)
Websites
Website design and development is a core competency at Airdrie Media. Social media, search engines, and email campaigns may present any number of touch points for your business or organization, but at the end of the day, your website is your home.
Your website needs to be able to do many things. It needs to project a professional appearance but at the same time invite visitors in. It has to function well on all types of devices, from a giant 4K display mobile phone that might not be getting good cell service. It has to be usable by people who use assistive technologies such as screen readers. But more than anything, your site has to deliver your message quickly, clearly, and in a way that motivates your visitor to take action.
PetPress is a WordPress plugin that provides a comprehensive interface with the PetPoint service. Shortcodes allow the display of individual animals as well as lists of animals in a given site.
Features
- Caches PetPoint results for fastest response times. User-configurable cache timeout.
- Shortcodes allow the display of lists of animals or individual animals in the context of your site.
- Responsive HTML for desktop, tablet, and mobile devices.
- Each animal gets a distinct URL, so it is possible to create links to individual animals on your site (or to lists of animals, if you prefer).
- Because each animal’s detail page has a distinct URL, you can count and track views of individual animals in Google Analytics.
- Sort lists by name, age, or weight.
- Supports shelters with more than one type of animal, or shelter organizations with multiple sites.
All you need to use the plug-in you need your PetPoint authentication key and your site ID, both of which can be found in the Admin section of the PetPoint website.
Note that PetPress does not write to PetPoint — all operations are read-only. As a result, use of PetPress does not pose any risk to your source data.
For technical information and to get started, please visit the PetPress page.
* note that PetPress is not an official product of PetPoint and no endorsement by PetPoint is implied.